F&E is in the news!!

British Grocer Set to Dip Toe in U.S. Market, New York Times, June 6, 2007 

By Craig Smith 

This year, the company will begin showing the results: neighborhood convenience stores called Fresh and Easy, selling mostly food, in Los Angeles, Phoenix, Las Vegas and San Diego. 

http://www.nytimes.com/2007/06/06/business/worldbusiness/06tesco.html?_r=1&ref=business&oref=slogin 

A very quiet British invasion 

Tesco ambitiously lays the groundwork here for a different type of grocery store, Los Angeles Times, June 6, 2007 

By Jerry Hirsch 

With little fanfare so far, Tesco, Britain’s largest retailer, is spending as much as $2 billion to launch Fresh & Easy Neighborhood Market, starting in the Southland, Las Vegas and Phoenix. Tesco, with more than $80 billion in annual sales, already operates in 13 countries and has about 370,000 employees. 

http://www.latimes.com/business/la-fi-tesco6jun06,1,3223941.story?coll=la-headlines-business&track=crosspromo 

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