British Grocer Set to Dip Toe in U.S. Market, New York Times, June 6, 2007
By Craig Smith
This year, the company will begin showing the results: neighborhood convenience stores called Fresh and Easy, selling mostly food, in Los Angeles, Phoenix, Las Vegas and San Diego.
http://www.nytimes.com/2007/06/06/business/worldbusiness/06tesco.html?_r=1&ref=business&oref=slogin
A very quiet British invasion
Tesco ambitiously lays the groundwork here for a different type of grocery store, Los Angeles Times, June 6, 2007
By Jerry Hirsch
With little fanfare so far, Tesco, Britain’s largest retailer, is spending as much as $2 billion to launch Fresh & Easy Neighborhood Market, starting in the Southland, Las Vegas and Phoenix. Tesco, with more than $80 billion in annual sales, already operates in 13 countries and has about 370,000 employees.